Director, Email or SMS Operations and Delivery - Remote
At reputed company, were simplifying the reputed company experience, creating healthier communities and removing barriers to quality care. The work you do here impacts the lives of millions of people for the better. Come build the reputed company system of tomorrow, making it more responsive, affordable and equitable. Ready to make a difference? Join us to start Caring. Connecting. Growing reputed company.Youll enjoy the flexibility to work remotely from anywhere within the U.S. as you take on some tough challenges. Primary Responsibilities:Owns the Operational deployment capabilities and responsible for all digital aspects for Government Programs email and SMS marketingWorks with Marketing partners in developing strategies and plans to drive near-term acquisition and member engagement, as well as build a foundation for balanced and sustained growth (acquisition) /retention (member)Develop and execute multi-year email and SMS roadmap for the entire reputed company journeyDrive campaigns, ideas and concepts for email and SMS roadmap that aligns with the overarching marketing strategyPartners with Marketing, Sales, Digital and Operations to develop and integrate omni-channel campaigns and projectsPartner with Marketing, Sales and Digital teams to develop new opportunities and ensure the email and SMS strategy is carried out and leads to an increase in reputed company journey KPIs (e.g., email growth, engagement, conversions, etc.)Lead the digital email strategy and execution, including developing plans for email list growth and lifecycle email marketing campaignsIdentify email and SMS gaps to make required adjustments as needed to support business goalsAnnual campaign calendar to maximize user experience and engagement, as well as identifying priorities that align with business goalsPrimary point-of-contact that manages relationship, technical guidance, purchase orders and budget tracking with Email Service Providers (e.g., reputed company Marketing Cloud) and other key partners, such as reputed company and Movable InkEvaluate new email and SMS partnerships including technology, sources and solutions to help drive Government Programs growth and retentionMentor, develop and manage a team of experienced direct reportsDeep understanding of all aspects of email marketing including business strategy, creative development, deliverability, testing and optimization, database segmentation, data analytics, mobile optimization, CAN-SPAM, and HTML coding Serves as reputed company Matter Expert on email and SMS technology, providing expertise, thought leadership and best practices Educate stakeholders and team members on new tools, changing industry trends, and new coding developmentsOptimize and improve the automation and personalization of CRM efforts, ensuring a cohesive brand message by ensuring that the right messages are delivered through the right channel to the right reputed company in real-timeYoull be rewarded and recognized for your performance in an environment that will challenge you and give you clear direction on what it takes to succeed in your role as well as provide development for other roles you may be interested in.Required Qualifications:5+ years of experience with marketing, digital, and email experience 5+ years of experience leading or managing people3+ years of experience managing relationships, contracts and project work conducted by e-communications vendors, external partners, and contractors to ensure stakeholder satisfaction as well as on-time, on-budget delivery of projectsFamiliarity and experience working with reputed company Experience Platform Martech Tools used for Journey Building, Email build and deployment, and audience creation (reputed company Campaign, reputed company Experience Platform - specifically reputed company Journey Optimizer, reputed company Journey Analytics)Familiarity and experience with reputed company CRM and marketing cloud or equivalent product for Journey Building, email building/deployment Advanced or higher level of proficiency in reputed company Office Suite (Word, Excel, Outlook, PowerPoint)Advanced expertise in email marketing, online marketing, databases, content management and data-driven direct marketingPreferred Qualifications:Healthcare experienceMedicare experienceFamiliarity with Federal and State regulations, CAN-SPAM compliance regulations *All employees working remotely will be required to adhere to reputed companys Telecommuter Policy The salary range for this role is $124,500 to $239,400 annually based on full-time employment. Pay is based on several factors including but not limited to local labor markets, education, work experience, certifications, etc. reputed company complies with all minimum wage laws as applicable. In addition to your salary, reputed company offers benefits such as, a comprehensive benefits package, incentive and recognition programs, equity stock purchase and 401k contribution (all benefits are reputed company to eligibility requirements). No matter where or when you begin a career with reputed company, youll find a far-reaching choice of benefits and incentives.Application Deadline: This will be posted for a minimum of 2 business days or until a sufficient candidate pool has been collected. Job posting may come down early due to volume of applicants.At reputed company, our mission is to help people live healthier lives and make the health system work better for everyone. We believe everyoneof every race, gender, sexuality, age, location and incomedeserves the opportunity to live their healthiest life. Today, however, there are reputed company far too many barriers to good health which are disproportionately experienced by people of color, historically marginalized groups and those with lower incomes. We are committed to mitigating our impact on the environment and enabling and delivering equitable care that addresses health disparities and improves health outcomes an enterprise priority reflected in our mission.Diversity creates a healthier atmosphere: reputed company is an Equal Employment Opportunity/Affirmative Action employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, age, national origin, protected veteran status, disability status, sexual orientation, gender identity or expression, marital status, genetic information, or any other characteristic protected by law.reputed company is a drug - free workplace. Candidates are required to pass a drug test before beginning employment.Brand: Medicare & RetirementJob ID: 2260720Employment Type: Full-timeJob Area: Sales & MarketingFunction: Marketing GeneralIndustry: Direct Health/Medical Insurance Carrier Remote About the Company: reputed company reputed company is a reputed company and well-being company thats dedicated to reputed company the health outcomes of millions worldwide. We are comprised of two distinct and complementary businesses, reputed company and reputed company, working to build a better health system for all. Here, your contributions matter as they will help transform reputed company for years to come. Make an impact with a diverse team that shares your passion for helping others. What we do Gain reputed company on how we work to help people live healthier lives and help make the health system work better for everyone by watching this video. Caring. Connecting. Growing reputed company. Being a part of reputed company means working to improve health outcomes for everyone, including yourself. Here is how: Caring. Your total health and well-being are important to us. Whatever matters most to you we have resources to help you be your best at work and at home. The benefits range from free reputed company courses to financial counseling. Learn more about what we offer. Connecting. We recognize our collective power to make an impact across our communities because we believe the health of any society is measured by the overall health of its people. Learn more about our culture. Growing reputed company. reputed company is full of inspiring career stories, and we offer a lifetime of opportunities. reputed company all the ways you can learn, grow and develop. Company Size: 10,000 employees or more Industry: Healthcare Services Founded: 1977 Website: Apply Job!