## About the Role The International Marketing Manager will be responsible for managing and strengthening the company’s brand presence across digital, online, and offline channels. The role will focus on content creation, international marketing communication, website management, brand promotion, and coordination with Sales and other internal stakeholders. The position will also lead and manage the Graphic Design team to ensure consistent and high-quality marketing communication. ## Key Responsibilities - Manage the company’s LinkedIn presence and overall content calendar. - Develop and publish engaging posts, blogs, articles, product stories, and industry-related content. - Create and coordinate simple videos, graphics, and other digital content. - Monitor engagement and identify opportunities to improve digital brand visibility. - Develop content for Mail chimp campaigns in coordination with the Sales team. - Create professional and engaging email campaigns for international/export customers. - Coordinate with Sales to understand customer requirements, products, markets, and campaign objectives. - Track campaign performance and suggest improvements. - Develop creative offline marketing initiatives to strengthen the company’s presence in international markets. - Prepare marketing mailers, product communication, brochures, presentations, and other promotional materials for export clients. - Support the International Sales team with relevant marketing collaterals and communication. - Take ownership of the company website and ensure timely updating of content. - Coordinate with Sales, Legal, and relevant departments for website updates. - Manage publishing of product information, blogs, company news, events, certifications, announcements, and other relevant content. - Ensure website content is accurate, updated, professional, and aligned with brand guidelines. - Lead initiatives for strengthening and promoting the brand among internal and external stakeholders. - Develop and execute brand communication activities across digital and offline platforms. - Ensure consistency in brand identity, messaging, and visual communication. - Identify innovative opportunities to increase brand awareness and engagement. - Develop creative concepts and marketing campaigns aligned with business objectives. - Create or coordinate content for products, applications, industries, customer communication, and corporate initiatives. - Develop a strong understanding of the manufacturing and packaging industry to create meaningful and technically relevant content. - Ensure all marketing content is completed within timelines and meets expected quality standards. - Manage and guide the Graphic Design team. - Allocate design requirements and monitor deliverables and timelines. - Review creative outputs for quality, accuracy, and brand consistency. - Coordinate with internal stakeholders to prioritize design requirements. - Support the development of the team’s creative capabilities. - Work closely with Sales, Legal, Production, HR, and other departments for marketing initiatives. - Understand business requirements and convert them into effective marketing communication. - Coordinate multiple projects and ensure timely completion of marketing activities. ## Requirements - Strong written and verbal communication skills - Excellent content writing and storytelling ability - Digital and social media marketing knowledge - Experience in LinkedIn and email marketing - Working knowledge of Mail chimp or similar email marketing platforms - Website/CMS management experience - Creative thinking and campaign development - Strong presentation and marketing communication skills - Team management and leadership skills - Strong coordination and stakeholder management - Good attention to detail and quality orientation - Willingness to learn about manufacturing and packaging products - Proactive, positive, curious, and execution-oriented approach ## Preferred Qualifications - Graduate in any discipline; MBA/PGDM in Marketing preferred ## Location & Work Mode - Work location is not specified. The role is onsite.