Key Responsibilities 1. Window Displays - Plan and execute seasonal window display changes in alignment with the global VM calendar, brand direction, and merchandising drops. - Ensure all windows are consistent with international brand standards in terms of concept, execution, and timing. - Drive innovation in display design ideate and execute a minimum number of concept-led window changes per brand per year. - Own mannequin styling for all windows, ensuring editorial quality and on-brand presentation at all times. - Monitor and track footfall and walk-in data post window changes to assess impact and iterate. 2. In-Store Merchandise Presentation & Props - Ensure VM standards are maintained to brand specification across all stores in the assigned network. - Develop and implement in-store display changes with a particular focus on slow-moving categories to drive sell-through. - Strategically deploy props and fixtures to refresh the look and feel of stores in line with seasonal campaigns and product launches. - Create and maintain a comprehensive VM Guidelines Book for each assigned brand, serving as the definitive reference for in-store teams. - Establish a weekly reporting and feedback mechanism to monitor compliance and drive continuous improvement across stores. 3. Training & Capability Building - Conduct structured onboarding training for all new store staff on VM guidelines, brand standards, and execution protocols. - Deliver ongoing training to existing store teams on key VM disciplines including colour blocking, mannequin styling, merchandise directives, and VM fundamentals. - Identify and develop in-store VM Champions within each store to sustain day-to-day VM standards between visits. - Maintain consistent interaction with store-level VM personnel to coach, upskill, and reinforce display standards. 4. Budget & Vendor Management - Own the VM budget for assigned brands, ensuring all spends are planned, tracked, and maintained within allocated limits. - Prepare and maintain monthly provision reports and spend trackers for full financial visibility. - Identify and execute opportunities to optimise spend without compromising on visual quality or brand standards. - Manage vendor relationships for props, fixtures, fabrication, and other VM materials — negotiate effectively to ensure quality at the right cost. 5. Business & Brand Support - Collaborate closely with the Buying & Merchandising and Marketing teams to ensure VM activity is aligned with commercial priorities and campaign calendars. - Support new store launches end-to-end — from concept and planning to execution and post-launch review. - Provide structured action plans for slow-moving categories in coordination with the Merchandising team to improve visual sell-through. Qualifications & Experience - Education: Degree or diploma in Visual Merchandising, Fashion Design, Interior Design, or a related discipline from a recognised institution (preferred). - Experience: 6–9 years of relevant experience in visual merchandising, with a proven track record in premium or luxury retail brands. - Industry Background: Fashion, lifestyle, luxury retail, or specialty retail preferred. Skills & Competencies - Strong aesthetic sensibility with a thorough understanding of international VM standards and retail display principles. - Proficiency in mannequin styling, window dressing, and in-store layout planning. - Ability to translate global brand guidelines into locally relevant, commercially effective displays. - Demonstrated experience in training and developing store-level teams. - Sound understanding of retail merchandising and the relationship between VM and sell-through performance. - Solid organisational and project management skills — ability to manage multiple brands and store formats simultaneously. - Comfortable working with budgets, financial trackers, and vendor cost sheets. - Excellent communication and interpersonal skills for effective cross-functional collaboration. - Willingness to travel across store networks as required.