Senior Vice President - Analytics & Insights About Us SBI Card is a leading pure-play credit card issuer in India, offering a wide range of credit cards to cater to diverse customer needs. We are constantly innovating to meet the evolving financial needs of our customers, empowering them with digital currency for seamless payment experience and indulge in rewarding benefits. At SBI Card, the motto 'Make Life Simple' inspires every initiative, ensuring that customer convenience is at the forefront of all that we do. We are committed to building an environment where people can thrive and create a better future for everyone. SBI Card is proud to be an equal opportunity & inclusive employer and welcome employees without any discrimination on the grounds of race, color, gender, religion, creed, disability, sexual orientation, gender identity, marital status, caste etc. SBI Card is committed to fostering an inclusive and diverse workplace where all employees are treated equally with dignity and respect which makes it a promising place to work. Join us to shape the future of digital payment in India and unlock your full potential. What’s in it for YOU SBI Card truly lives by the work-life balance philosophy. We offer a robust wellness and wellbeing program to support mental and physical health of our employees Admirable work deserves to be rewarded. We have a well-curated bouquet of rewards and recognition program for the employees Dynamic, Inclusive and Diverse team culture Gender Neutral Policy Inclusive Health Benefits for all - Medical Insurance, Personal Accidental, Group Term Life Insurance and Annual Health Checkup, Dental and OPD benefits Commitment to the overall development of an employee through a comprehensive learning & development framework Role Purpose The Analytics Lead will serve as the enterprise engine for insights, intelligence, and data driven decision support. The role is responsible for building advanced analytical capabilities, enabling strategic choices through evidence-based insights, and strengthening the organisation’s ability to measure, predict, and optimise business performance. This position partners closely with senior leadership to elevate decision quality, institutionalise analytics-led thinking, and accelerate enterprise value creation. Role Accountability Enterprise Insights & Strategic Intelligence Build and lead the enterprise analytics within to deliver actionable insights across business domains. Partner with Business, Finance, Risk, and Digital teams to provide intelligence that informs enterprise priorities, investment decisions, and strategic choices. Advanced Analytics, Forecasting & Modelling Oversee development of predictive and prescriptive models (acquisition, attrition, behaviour, risk, collections, profitability, CLTV, etc.). Drive forecasting, scenario planning, and stress testing models required for decision-making. Ensure robust documentation, versioning, model governance, monitoring, and regulatory compliance. Dashboards, Reporting & Business Intelligence Systems Strengthen business intelligence frameworks through automated dashboards, real-time reporting, and self-serve analytics. Drive standardisation of metrics, characteristics, and performance measures across the organisation. Build automated insight packs for monthly reviews, committee meetings, and strategic forums. Value Measurement & Enterprise Performance Tracking Design and maintain an enterprise-wide value tracking architecture, linking initiatives to quantified commercial impact. Define baselines, benefit estimates, KPI targets, and measurement methodologies for strategic initiatives. Lead periodic performance reviews by providing data-driven narratives for progress, gaps, and strategic interventions. Data Governance, Quality & Cross-Functional Alignment Partner with Data Engineering, Technology & Information Security to ensure integrity, accessibility, and governance of data assets. Establish data quality standards, lineage documentation, and governance protocols across analytical systems. Ensure alignment between analytics, digital journeys, policy changes, customer experience programs, and transformation initiatives. Leadership, Capability Building & Stakeholder Influence Build and lead a high-performing analytics team with expertise in BI, data science, statistical modelling, and business analytics. Train and uplift analytical capability across business units through coaching, frameworks, and knowledge-sharing. Influence senior leadership through evidence backed narratives and clear recommendations on business priorities. Enterprise-Grade Storytelling & Senior Management Support Develop CXO-ready insights packs, and strategy review documents. Craft clear narratives linking data trends to business implications, risks, and strategic pathways. Provide pre-reads, scenario views, and deep-dive analyses for the CSO and MD & CEO Office. Measures of Success Timely Publishing of Dashboards Delivery of monthly function wise dashboards Delivery of monthly insight packs, committee dashboards, and strategy review materials as per defined calendar without delays. Demonstrated improvement in clarity and actionability of insights as measured through leadership feedback. Automation through Datalake Majority dashboards and reports generated directly from the Datalake, with year on year increase in automation coverage. Reduction in manual reporting time by a defined benchmark through end to end datalake ingestion and automated pipelines. Enterprise Directory of Business Vectors & Metric Definitions Creation and maintenance of a centralized, version controlled directory of all business vectors, KPI definitions, and calculation methodologies. Periodic update cycle maintained with zero lapse in lineage documentation. Standardization & Governance of KPIs Completion of metric standardization across all functions within agreed timelines Zero deviations in calculation logic verified across dashboard builds, business reviews, and MIS packs. Forecasting & Model Accuracy Benchmarks Achievement of pre defined accuracy thresholds for forecasting and predictive models. Monthly monitoring and reporting of model performance with corrective actions implemented within prescribed TAT. Value Tracking & Commercial Impact Measurement Periodic refresh of enterprise value tracking models with fully validated benefit estimates for all initiatives. 100 percent alignment between initiative owners and CSO office on value assumptions, baselines, and realised impact. Data Quality & Governance Enhancements Improvement of key data quality indicators (completeness, consistency, timeliness) as per annual improvement targets. Audit ready documentation for models, datasets, and transformation logic with no open compliance gaps. Enterprise Analytics Capability Uplift Completion of planned analytics capability building programs with measurable improvement in business team proficiency. Strengthened internal analytics community demonstrated through increased self serve usage and reduction in ad hoc request load. Technical Skills / Experience / Certifications Strong analytical and statistical modelling expertise (predictive/prescriptive analytics, segmentation, forecasting). Proficiency in BI tools, data science platforms, and data engineering fundamentals. Ability to synthesise insights from complex datasets and articulate clear business recommendations. Experience in BFSI, cards, fintech, or consumer lending preferred. Exposure to regulatory expectations around data, model governance, and risk management. Strong stakeholder management, team leadership, and cross-functional collaboration experience. Qualification Bachelor’s degree in Engineering, Statistics, Mathematics, Economics, Computer Science, or related quantitative discipline. Master’s degree (e.g., MBA, M.Statistics, M.Tech, MSc Analytics) preferred. Certifications in analytics, data science, or BI tools (e.g., Python, R, SQL, Tableau, Power BI, cloud analytics) will be an advantage. Preferred Industry BFSI/Fintech Experience Level Executive Level